Success of any kind of product often depends upon how you have packaged the item. Packaging is one of the most important part of marketing of the product. Any attractive package design will not only make physical but also psychological connection with the product. This can only happen if the business can develop suitable packaging commensurate with the quality of the product.
Here are few tips to guide on custom packaging for any food or retail business.
- Start designing early
Your packaging design must start along with product design itself. Therefore, use all your imagination to get an idea how your product will look like. You may also compare your product with the product of your competitors or any other kind of products. Do little bit of market research too.
- Try to keep it simple
Your packaging must contain what is necessary and nothing more or nothing less. Don’t complicate your packaging by adding too many things in the design. Make sure that it is easy to transport the product with the packaging.
- Position your product with proper branding
You must know your target market so that you know where you must push your product. Do little research to decide right kind of packaging. Find out where your competitor is failing to meet customer’s need and then try to exploit it.
- Consider the typography
Whether you are selling online or in a store, you must make sure that whatever text you are writing on the package is legible and clear. Choose the right color and font size and omit unnecessary texts. Readers should be able to read just by glance.
- Consider how you are going to sell
Marketing strategy to sell the product in online and in the store can be little different from each other. While selling in online, you have to understand that consumer will not able to feel or touch your product before they buy. Also, if you are selling your product in any store then make sure that your packaging should stand out in competition with other suppliers.
- Easy and convenient to carry
Any good packaging will be designed in such a manner that it can be very easily carried with the baggage. One should easily carry by hand or take in their cars. One can also easily open the package and again pack it back. Any buyer will usually prefer to buy a product that can be easily carried within its package and also reused.