To begin with, ensure that you are not making the most common mistake of using your personal account instead of business account. So, if done with that, let’s have a look at these uncommon social media mistakes to avoid when handing business marketing.
- Posting for the sake of posting
Social media is all about having an engaging conversation, if you don’t have anything to say that matters, then don’t say it. If you have nothing helpful to share, don’t share it. Forced content feel fake. There is so much information around is right now that users are becoming smart enough to guess the nature of the content.
- Stick to your agenda always
As aforementioned to not go overboard with social media posting know that it is not aligned to an effective social media strategy at all. Going overboard cripples your creativity and obstructs your content distribution as well. This also means that you are not noticing on what actually matters, in other words, your audience. Always make decisions on the basis of your results and never hesitate to experiment and test new and amazing ways to keep the audience engaged. Always post what matters ot the audience. Give them what they want.